Recruitment in transition

We asked 118 companies in Finland how they hired in autumn 2025. Here's what they told us about channels, bottlenecks, AI and what a good hire is worth.

Companies

118

Contacted

~1,000

Fieldwork

Autumn 2025

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The short version

Six things worth knowing before you read on

01

Quality beats quantity as the main headache

Weak applications are the most common problem. Real talent shortages hit specific roles, and slow internal processes and candidate commitment trip up some teams.

02

The hard roles are senior and data-heavy

Data and BI, AI/ML, experienced developers and architects top the list, followed by SAP/ERP, mobile, supply chain and compliance specialists.

03

AI is all over the CVs

Over half of respondents see it in applications. It makes them easier to read and harder to tell apart. In video interviews, mostly HR professionals spot it.

04

Referrals work

Over 90% have hired through a recommendation, and a curated referral service came across as highly attractive.

05

LinkedIn and personal networks rule

Every company size leans on them. Career pages matter more as companies grow, and none of the IT companies use public employment services.

06

€8,000–12,000 is the sweet spot

That's the headhunting fee most respondents find acceptable. Small companies want flexibility and lower costs; large ones go above €12,000 for demanding roles.

Why we ran this survey

Hiring looks different from the company side

There's plenty written about job seekers. Reports on how companies actually experience recruitment are rare, so we ran one ourselves.

Each dot is one of the roughly 1,000 companies we contacted.

A strange moment to hire

Interest rates have climbed from zero, and the expected upturn keeps getting pushed back by geopolitics.

Meanwhile the AI investment boom has created pressure to hire AI specialists, and high hopes that AI will lift productivity everywhere else.

118 companies answered

We reached out to roughly 1,000 companies by email and direct message. Slightly over 10% took part, giving us 118 complete responses.

Thank you to everyone who did. This study wouldn't exist without you.

Every size of company

The sample covers small startups and large employers alike, with the biggest group coming from companies of over 250 people.

Roughly a third of respondents were founders or CEOs, a third HR professionals or recruiters, and a third hiring managers. Many work in technology.

The recruitment process

Longer searches read more CVs, not more people

A typical hire takes anywhere from under two weeks to over three months. What grows with time is the pile of applications.

Average applications reviewed per hire, by typical process length.

From 22 CVs to 94

Processes wrapped up in under two weeks review about 22 applications on average. Searches running past three months get through almost 94.

Interviews barely move

The number of people interviewed stays between 5.3 and 7.2 whatever the process length. Teams interview about the same number of people. They just sift through more to find them.

One to two months is normal

Nearly half of respondents say a typical process takes 1–2 months. Next come 2–4 weeks (22%) and 2–3 months (17%).

Long processes have several causes. More interviewers means more calendar juggling, big candidate pools take time to work through, and precise role definitions call for deeper assessment.

Volume scales with size

Small companies (1–10 people) usually review fewer than 30 applications, most often 6–15. Mid-sized companies tend to land between 31 and 99. Large companies commonly review 100–199, or over 200.

Companies making over 10 hires a year handle more applications with tighter interview ratios, which points to well-developed screening. Those hiring fewer than five a year lean on networks and decide more slowly.

Recruitment channels

Everyone uses LinkedIn. Everyone asks around.

Channel choice shifts with company size. Small companies lean on owned channels, larger ones pay for reach.

Share of companies using each channel, by company size.

Who uses what

Each circle shows the share of companies in a size group using that channel. Bigger circle, more companies.

High-volume recruiters use paid channels 40% more than low-volume ones, a clear shift toward systematic, paid solutions as hiring scales.

LinkedIn and own networks dominate

LinkedIn is the most popular channel at every size, especially for specialists and direct sourcing. Its downside is volume: lots of applications, lots of imprecise matches.

Own networks and recommendations deliver the best candidates and conversion rates. They're limited by reach, and they tend to favour cultural fit over cultural add.

Career pages grow up with the company

Only 40% of the smallest companies recruit through their website, against 97% of those with over 250 people.

Career page applicants often show more motivation and better cultural alignment.

Paid help increases with scale

Job boards shine in volume hiring like warehouse and healthcare roles, though quality and timing vary.

Recruitment firms are most effective for senior specialist roles and take work off internal teams, at an external cost and with some dependence on a third party.

IT companies skip public services

None of the IT companies use public employment services, compared to 25% of other organisations. They also use recruitment agencies less (12% versus 32%).

Tech companies either have stronger in-house recruitment or find traditional channels weak at assessing technical skills.

Recruitment challenges

Too many of the wrong applications

Application quality is the most common pain point, and it gets worse the more you hire.

Share of companies reporting each challenge, by company size.

Quality is the top complaint

Half of companies with 51–250 people and 52% of those with over 250 struggle with application quality. Across all respondents it's 43%.

Shortages hit specific skills

Talent shortage affects about a third of mid-sized and large companies. Smaller companies feel it less: 28% of companies with 11–50 people and 15% of the smallest.

Slow processes, everywhere a little

Slow internal processes bother 14–20% of companies regardless of size. Respondents also mentioned time pressure, organisational change, tough market conditions, communication with candidates and candidates' commitment.

Volume drives the quality problem

Companies making over 10 hires a year report quality issues far more often: 65% versus 35%. Talent shortage hits both groups equally.

Tech companies report more quality issues (58% versus 42%), while other sectors more often cite shortage (45% versus 32%). Tech attracts volume but struggles with relevance; other sectors face real scarcity.

Hard-to-fill roles

The people everyone is looking for

The roles that stay open longest mix deep technical skill with business sense.

Hardest to fill: data, BI and AI/ML.

Data, BI and AI/ML

The hardest area to fill. What's missing most are experienced specialists who can turn complex data into business value.

Developers who think in systems

Software development is still tough, especially roles that need architectural thinking. Full-stack, frontend and backend engineers with strong system design skills are in short supply.

Technical leaders and consultants

Management-level technical roles and specialist consulting positions get harder to fill when they need both technical depth and business acumen.

Salespeople who get the tech

Sales roles become hard when the product is complex. Technical understanding plus sales ability is a rare combination.

Small specialist pools

SAP/ERP implementation, mobile development, supply chain optimisation and regulatory compliance all have limited talent pools, which creates bottlenecks.

Culture and language count

In international settings, technical skills alone aren't enough. Cultural compatibility and language skills often decide the hire.

Mostly senior

68% of hard-to-fill positions require 5+ years of experience, and data and AI roles ask for the most.

Demand for experienced people has outrun the talent pool that grew up alongside these technologies. Building skills in-house may beat waiting for the perfect external hire.

AI in recruitment

The CVs got better. They also started sounding the same.

AI shows up in applications and, increasingly, in interviews. Who notices depends on who's looking.

Share of respondents who detect AI use in applications.

Bigger companies see more of it

Detection rises steadily with company size, from 35% in companies with 1–10 people to 67% in companies with over 250.

45% of the largest companies see AI across many applications. Small companies notice less and are less sure what they're seeing.

Tech and HR spot it first

Tech companies detect AI in 62% of cases versus 48% elsewhere. HR professionals spot it in 58% of cases versus 41% for CEOs and founders.

Either these groups get more AI-assisted applications, or they've become better at recognising them.

In video interviews, mostly HR notices

34% of HR and talent professionals have seen AI used in some interviews. Among CEOs and hiring managers, it's 7–8%.

That gap likely reflects how many interviews HR people sit through, and practice in spotting AI-assisted answers.

Good or bad? Both.

Respondents see AI use as negative about as often as positive. Some reject obviously AI-written applications; others treat skilful AI use as a sign of competence.

If AI is a work tool, should it be part of the assessment too? Companies need to decide.

What respondents like

  • Better readability and presentation
  • Skilful use can signal tool proficiency
  • Some now assess AI capability on purpose

What they've noticed

  • Skilful use is very hard to detect
  • Interviews remain the main evaluation method
  • Some have dropped CVs for video or structured questionnaires

What worries them

  • Generic applications without a personal voice
  • Personality and motivation get hidden
  • More applications, less relevance

External recruitment partners

Outsourcing follows volume

Who brings in outside help comes down mostly to how much hiring a company does.

Share of companies using external recruitment partners.

Bigger companies, more partners

Partner use climbs from 25% of companies with 1–10 people to 44% of those with over 250, as both budgets and complexity grow.

Volume matters most

Companies making over 15 hires a year use partners 67% of the time, versus 28% for low-volume recruiters. High-volume teams buy capacity; low-volume teams keep it in-house.

Tech keeps it in-house

Non-tech companies use partners far more often (35% versus 24%). Tech roles need deep domain understanding, which may push tech companies to build their own recruiting muscle.

The consultant matters more than the brand

Good experiences come from long-term, carefully chosen partners who find strong candidates for hard senior roles. Bad ones involve weak candidates, high costs and partners who don't get the tech or the culture.

Many organisations have moved toward in-house direct sourcing to keep control of cost and quality.

Cost and budget

Most draw the line at €12,000

We asked what fee for a headhunted hire feels acceptable. The answers cluster tightly.

Acceptable headhunting fee per hire, share of respondents.

The price range

Answers spread from under €5,000 to €20,000, with a clear peak in the middle.

€8,000–12,000 wins

30% of respondents picked this range. It's the most common and, for most specialist roles, the most realistic.

Under €12,000 for most roles

€5,000–8,000 is almost as popular at 28%. Together with the lowest band, about 69% of respondents put the right fee below €12,000 for specialist and mid-management hires.

Tech wants it cheaper

45% of tech companies accept €8,000–12,000 and 35% prefer lower fees. Among other companies, 38% accept the middle range and 42% accept more than €12,000.

Volume buys tolerance

High-volume recruiters are 25% more open to fees above €12,000, since outside capacity pays off when you run several searches at once.

Higher fees need a clear payoff: speed, quality, specialist expertise or real relief for the internal team.

The price bands shown add up to 79.7% of respondents, as reported in the source data.

Industry insights

A market in transition

Finnish recruitment is blending old-school relationships with AI-assisted screening. The companies doing best are good at both.

Recruiting is a skill, not a side task

Several respondents said recruitment should be a strategic capability rather than admin work. How well a role is defined often matters more than which channel you post it on.

Teams that invest in recruiting skills and process design get better results over time.

Networks run on trust

Networks outperform every other channel across all organisation types. A recommendation is worth as much as the credibility of the person making it.

That takes relationships built over time, not transactional contact-collecting.

Assess skills, not prose

Rather than restricting AI, build assessments around practical demonstrations and applied thinking.

Hands-on tasks, structured technical conversations and clear rules on AI assistance work best together.

Scale brings sophistication

Higher hiring volumes lead to more systematic processes, more channels and more willingness to invest in tech and partners.

At every size, the core challenge is the same: reach enough candidates and still filter well.

Preparing the next generation

Respondents suggested that job search skills belong in education, so graduates arrive with realistic expectations and stronger applications.

Local constraints

International teams need structured ways to assess cultural fit beyond technical skills. Finnish labour regulations and traditional employment structures can also slow SMEs that need to adapt fast.

Recommendations

What we'd do next

Pick your company size, or start with the moves that help everyone.

Moves that help at any size

  • Tell applicants what you expect from CVs and application texts.
  • Separate must-have skills from nice-to-haves. Publish your tech stack, problem areas and career paths so people can judge their own fit.
  • Screen early with skills-based filters, like short practical tasks or structured technical screens, to cut the noise. Especially useful for larger organisations.
  • Get more out of LinkedIn with talent pools, personalised messages and alumni groups.
  • Set up a referral programme with recognition and rewards, easy sharing and regular internal reminders.
  • Use AI-aware evaluation and follow-up questions that test skill ownership. Consider AI-assistance checks on take-home tasks, and tell applicants about them.

Small organisations (1–50 people)

  • Build on your network strengths with a systematic referral programme.
  • Write clear role specifications to lift application quality.
  • Add channels gradually as your hiring volume grows.

Medium organisations (51–250 people)

  • Systematise your recruitment process and make screening more efficient.
  • Balance building internal capability with selective external partnerships.
  • Develop AI-aware evaluation methods to handle growing application volumes.

Large organisations (250+ people)

  • Optimise recruitment technology and candidate experience.
  • Develop strategic external partnerships for specialised roles.
  • Lead the way on AI integration and authentication practices.

Across industries

  • Tech companies can share what works in direct sourcing and building internal capability.
  • Non-tech companies can borrow the tech sector's systematic approach to recruitment.
  • Every sector should prepare for more AI while keeping evaluation authentic.

Looking ahead to 2026

Relationships plus systems

Demand for referral services is real, especially among companies drowning in weak applications. That leaves room for curated, network-based recruitment that solves the volume problem without giving up on quality.

We expect 2026 to bring clearer expectations and practical guidelines for AI in recruitment. If employees are expected to use AI at work, it makes sense that assessments account for it too.

The job then is to evaluate what each candidate brings beyond what the tools can do. That takes deliberate effort, and it keeps improving with practice.

Akram Mimouni and Saku Tihveräinen standing together in front of a sandstone wall

Who's behind the study

This report is written mainly for hiring companies, though we hope job seekers find something useful in it too. If you'd like to talk about the findings, recruitment trends or referral models, get in touch.

Saku Tihveräinen

In recruitment since 2011

Akram Mimouni

In B2B sales since 2012

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Recruitment in transition. Survey of 118 companies with a presence in Finland, autumn 2025.