We started as Löytöi because it felt right. Playful, distinctly Finnish, and it captured the essence of discovery. For a while, it was perfect.
But as we've been talking to people about where we're headed (building a platform that works anywhere talented people and smart companies exist), the same question kept coming up: what happens when you need to explain this to someone who doesn't speak Finnish?
Good question. And the honest answer was: it creates friction we don't need.
Enter Hipped. When you're "hipped" to something, you're in the know. Someone's given you the inside track on something valuable. It's exactly what happens on our platform: endorsers hip companies to exceptional candidates they'd never find through a job posting.
It keeps the energy and personality of Löytöi while actually making sense beyond our home market. Win-win.
What actually changes: New name, new look, new domain. Your login still works, your account is exactly as you left it, all your old links redirect properly. We've handled the technical migration so you don't have to think about it.
Everything else? Identical. Same team, same mission, same belief that recruitment works better when it's built on trust and human judgment rather than algorithms and mass applications.
Why now? Because we're ready. We've proven the model works, we've got endorsers placing candidates, we've got companies coming back for more. The foundation is solid. Now we need a name that doesn't create unnecessary barriers when we grow.
This isn't a pivot or a reset. It's removing a speed bump between where we are and where we're going.
Still us. Just easier to pronounce.
The Hipped Team
